The Girls' Lounge is a place for women to connect, discover their confidence and activate the changes they want to see in the world.
To unite and empower all women, attract middle to upper female management at Fortune 500 as the core customer for the organization and in the near future, attract the millennials.
The solution was to simplify the look of the logo and create a clean, feminine and elegant brand that attracts both middle to upper female management Fortune 500 and millennials. This was achieved by redesigning the logos (primary and secondary), create logos for different campaigns and put all together a brand style book in order to keep a cohesive look and feel in all communications.
Concept, Design & Consultancy: Logo redesign, Logo campaigns, Brand Style Guidelines, Corporate Identity, Web Design.