Hollie Stephenson is a brilliant millenial singer and songwriter from London who was discovered by the Grammy Musician and Legend Dave Stewart from Eurythmics at Dave Stewart Entertainment.
The brand needed to have the personality of Hollie while integrating the music and type of music she is writing and singing to attract her audience. The essence of the brand should have a jazzy feeling, inspire music, fun and a good feeling.
When I was in LA at Dave Stewart Entertainment Dave asked me if I could look on a drawing made by Hollieand use it somehow for creatign her brand.
When I first saw the drawing, I found the potential in keeping the good parts and use it for shaping Hollie’s personality brand, but after vectorizing the drawing, the letters were still giving a childish look and the jazzy feeling was still missing.
As a solution, I decided to create a more vertical look, by aligning the letters and keep the usage of the “o” as a surprising element that can be translated in a musical note. This gave me the idea to create a font especially for “Stephenson”, a font that is complimenting the overall look and gives the needed jazzy feeling and touch.
The logo is mainly a monogram, so I decided to use one color for the backgrounds of the branding materials, such as a very dark red. The color is strong and feminine and also gives an interesting elegance and distinction.
Strategy, Concept, Design & Consultancy: Logo, Identity, Web Concept.